Social Media In Real Estate
– Mention social media to a real estate agent and you may get a mixed reaction. There are some agents that absolutely love using social media to not only market themselves, but also properties for sale. Then, there are those agents that are hesitant to try social media or have tried it with little to no results. The hard truth is that social media can be a daunting task. For decades, realtors primarily relied on an offline, person-to-person environment. But, with the success of technology in today’s age, a realtor may be skipped over if they don’t have a social media presence. Social media is a great way to stay in touch with past clients and also raise awareness of real estate activities. It not only serves as a terrific avenue to connect with past, existing and potential clients, but social media is also helpful in disseminating information to other real estate professionals. According to a 2015 National Association of Realtors report, 91 percent of realtors use social media to some extent.
Social media is great for not only connecting with potential clients on a personal level, but it also allows a real estate agent to connect with the local market and to get involved with the community. Social media has the unique ability to allow real estate agents to build trust and can also help to provide terrific marketing opportunities as word-of-mouth transitions to social shares (think friends of friends). Among the top choices that realtors use for social media are Facebook, Twitter, YouTube, Pinterest, LinkedIn, Tumblr, Instagram and Google+. While some agents may choose one social media platform to focus efforts, others try more of a shotgun style approach to try posting across a variety of platforms. The truth is that each individual platform has its own perks and drawbacks and what may work of one agent may not work as well for another.
A large majority of real estate agents (and marketers) believe that social media use in real estate can give a competitive advantage. We have seen Pinterest boards being created for real estate listings, open houses marketed through Facebook events and Instagram flooded with listing images. Many realtors are realizing the full potential that social media provides to their business. From specialized property websites that offer a social sharing tool to home tours on YouTube, there are numerous ways to promote properties online through social media.
Social networking for realtors can not only help to increase an agent’s online presence, but also can serve as an avenue to attract more clients. We have seen many successes for realtors using social media for real estate but, alternatively, have seen some do it all wrong and come across as unrelateable or potentially impersonal.
Social media for real estate agents can either be a money-making proposition or a complete waste of time depending upon how it is done. Valuable information can be found through some agent’s social media varying from what’s happening in the local market to interest rates and other pertinent information that buyers and sellers look for. The biggest thing about social media is that it helps to be consistent. Most suggest devoting 30 minutes per day, at least, four to five days a week to social media activities. Social media has redefined the way that people interact and the world of real estate is no different as social media has had its effects on the market (and continues to do so).
Real estate agents used to rely on printed home magazines, direct mail and the Yellow Pages. Now marketing has taken on a whole new meaning with the advent of social media. Savvy realtors across the United States are all taking advantage of social media to promote themselves and broadcast listings and messages.
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ToneyRickPrincipalOffice179 Quincy StreetSuite DBrocktonMassachusettsMA02302United StatesReal Estate InvestingFebruary 25, 2016